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Split Testing

I have extensive experience in designing, creating and analyzing split tests. Email campaigns, printed direct response, websites, and landing pages all benefit from my deep experience. And through incremental split testing I can improve the success rates of all your marketing over time.

Because of my deep experience, gained offline in classic direct response testing, I bring deep insights from the outset of the split test design through analysis and interpretation. For example, in one large project for a well known life insurance company, the client had decided to increase the on-page time for visitors to their marketing campaign. Through careful pre-analysis and design of the campaign split test, we eventually learned that visitors who spent longer on the campaign website had a negative correlation to subsequently buying life insurance. Without the forethought to test whether the intended outcome of the split test might have an unintended consequence, the split test could have improved the stated metric but had an overall detrimental effect.

I’ve also run complex, multichannel split tests and long-term, multivariate split tests over many months in conjunction with data analysts to arrive at a statistically valid conclusion.

Split testing is both fun and necessary in your marketing. Contact me to discuss how I can help you to design and achieve successful test outcomes!

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What My Clients Say…

We really could not have done this event without you

Your expertise and the generous and engaging manner with which you share that information is phenomenal. We really could not have done this event without you…And hope we can count on your guidance and participation next year!

Denise Ford
AWAI

David and I have worked together for over a decade

David and I have worked together for over a decade, he is excellent at positioning, writing onboarding and conversion gauntlets, testing, and he’s pretty handy technically, too.

Bret Holmes
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Marketing Consulting

Add over 30 years of direct response marketing experience combined with strong technical experience to your business. I’ve worked with businesses and charities large and small. Contact me for your free initial marketing consultation.

Consistently generous to our side

You have been consistently generous to our side in the number of hours you have billed compared to other contractors…they always seem low to me vs what we are getting from you.

Steve Thorne, CEO
NMR

Contact Me

Drop me a note to share your requirements.

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