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Split Testing

I have extensive experience in designing, creating and analyzing split tests. Email campaigns, printed direct response, websites, and landing pages all benefit from my deep experience. And through incremental split testing I can improve the success rates of all your marketing over time.

Because of my deep experience, gained offline in classic direct response testing, I bring deep insights from the outset of the split test design through analysis and interpretation. For example, in one large project for a well known life insurance company, the client had decided to increase the on-page time for visitors to their marketing campaign. Through careful pre-analysis and design of the campaign split test, we eventually learned that visitors who spent longer on the campaign website had a negative correlation to subsequently buying life insurance. Without the forethought to test whether the intended outcome of the split test might have an unintended consequence, the split test could have improved the stated metric but had an overall detrimental effect.

I’ve also run complex, multichannel split tests and long-term, multivariate split tests over many months in conjunction with data analysts to arrive at a statistically valid conclusion.

Split testing is both fun and necessary in your marketing. Contact me to discuss how I can help you to design and achieve successful test outcomes!

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What My Clients Say…

Consistently generous to our side

You have been consistently generous to our side in the number of hours you have billed compared to other contractors…they always seem low to me vs what we are getting from you.

Steve Thorne, CEO
NMR

David is a superb marketer who never loses touch

David is a superb marketer who never loses touch with the underlying strategies that make any marketing effective, regardless of the marketing medium.

John Hines
Entrepreneur
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Marketing Consulting

Add over 30 years of direct response marketing experience combined with strong technical experience to your business. I’ve worked with businesses and charities large and small. Contact me for your free initial marketing consultation.

His advice is always practical

David’s help has been invaluable in allowing us achieve our online marketing goals. His advice is always practical and it’s based on what works in the real world. He doesn’t waste your time with theory… just proven real-world solutions.

Jackie Flynn, Publisher
International Living

Contact Me

Drop me a note or call me: +1-503-232-8852

© 2021 David Cross | Tel: +1-(503)-232-8852 | EMail: david@davidcross.com