If you feel confused or overwhelmed about exactly what type of marketing or systems could produce the best results for your business, then I can help to properly explore that question with you. Together we will find a creative answer that feels right and produces great results.
How I Can Help You
Here is a brief summary of some of the area in which I can help you:
- Email marketing. With over 28 years experience of email marketing I can help you to communicate, onboard, and convert prospects and customers through effective email marketing. And even if you “can’t write” I’ve developed simple ways to produce great content in your voice.
- Customer engagement, segmentation, and monetization. Whether you need to generate an initial “front-end” sale for prospects or leads generate from your acquisition efforts, or wish to convert existing customers to higher value “back end” products or services, I can help. I’ve run many campaigns, including those to retain and upgrade existing customers and reducing refunds… a vital source of revenue that is usually lost.
- Copywriting; content or sales messages
- Customer onboarding, autoresponders
- Split testing, including multi channel campaigns. For example television infomercial, call center, SMS, direct response postal mail, onboarding concierge, personal coach, email, and telephone, spread over eight months?!
- Customer lifecycle marketing
- SEO, including training copywriters and editors to write un-robotic copy that places well in search engines.
- Reducing refunds; “Economy is in itself a great source of revenue” Seneca
- Auditing your different marketing campaigns and channels
- SEM/PPC/paid advertising
- Conversion rate optimization
- Website development
- HELP! If you are simply not sure what you need, let’s talk.
Marketing & Technology, Together
It can be quite common for marketers and developers to not see completely eye to eye, or for developers to recommend solutions that miss many of the marketing opportunities. Through my deep and varied background of marketing, and of different systems and services, bringing me into your business means that you immediately benefit from a customer-guided marketer who “gets” technology. Both your marketers, and your developers and engineers can feel equally comfortable working with me, and I can also act as liaison between you and your external developers, as I have done many times before.
I have proven expertise in generating results and improving almost every aspect of my clients’ marketing. Why not get in touch, and share your ideas or concerns about your business? I’d like to discuss how I may help your business. Your first introductory consultation is free and without obligation. Share your questions or sketch out the challenges you are facing in your business.
Let’s start the discussion…