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Marketing Consulting Services

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Marketing Services I Provide

If you feel confused or overwhelmed about exactly what type of marketing or systems could produce the best results for your business, then I can help to properly explore that question with you. Together we will find a creative answer that feels right and produces great results.

How I Can Help You

Here is a brief summary of some of the area in which I can help you:

  • Email marketing. With over 28 years experience of email marketing I can help you to communicate, onboard, and convert prospects and customers through effective email marketing. And even if you “can’t write” I’ve developed simple ways to produce great content in your voice.
  • Customer engagement, segmentation, and monetization. Whether you need to generate an initial “front-end” sale for prospects or leads generate from your acquisition efforts, or wish to convert existing customers to higher value “back end” products or services, I can help. I’ve run many campaigns, including those to retain and upgrade existing customers and reducing refunds… a vital source of revenue that is usually lost.
  • Copywriting; content or sales messages
  • Customer onboarding, autoresponders
  • Split testing, including multi channel campaigns. For example television infomercial, call center, SMS, direct response postal mail, onboarding concierge, personal coach, email, and telephone, spread over eight months?!
  • Customer lifecycle marketing
  • SEO, including training copywriters and editors to write un-robotic copy that places well in search engines.
  • Reducing refunds; “Economy is in itself a great source of revenue” Seneca
  • Auditing your different marketing campaigns and channels
  • SEM/PPC/paid advertising
  • Conversion rate optimization
  • Website development
  • HELP! If you are simply not sure what you need, let’s talk.

Marketing & Technology, Together

It can be quite common for marketers and developers to not see completely eye to eye, or for developers to recommend solutions that miss many of the marketing opportunities. Through my deep and varied background of marketing, and of different systems and services, bringing me into your business means that you immediately benefit from a customer-guided marketer who “gets” technology. Both your marketers, and your developers and engineers can feel equally comfortable working with me, and I can also act as liaison between you and your external developers, as I have done many times before.

I have proven expertise in generating results and improving almost every aspect of my clients’ marketing. Why not get in touch, and share your ideas or concerns about your business? I’d like to discuss how I may help your business. Your first introductory consultation is free and without obligation. Share your questions or sketch out the challenges you are facing in your business.

Let’s start the discussion…

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What My Clients Say…

David is a superb marketer who never loses touch

David is a superb marketer who never loses touch with the underlying strategies that make any marketing effective, regardless of the marketing medium.

John Hines
Entrepreneur

New ways to bring-in real-time cost data

David has shown us new ways to bring-in real-time cost data from our paid search campaigns. This creates powerful new reporting for our customer acquisition efforts.

Jason Pell, VP Technology
Agora Inc.
Read more testimonials

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Marketing Consulting

Add over 30 years of direct response marketing experience combined with strong technical experience to your business. I’ve worked with businesses and charities large and small. Contact me for your free initial marketing consultation.

Consistently generous to our side

You have been consistently generous to our side in the number of hours you have billed compared to other contractors…they always seem low to me vs what we are getting from you.

Steve Thorne, CEO
NMR

Contact Me

Drop me a note to share your requirements.

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