Building relationships and trust with your prospects and customers from Day 0 of their relationship with you is my speciality. Together, we will define the lifecycle of your customers, and then decide how we’d like to influence those customers at every step of their customer journey with your business.
By putting into place the correct, timely communication, you are better placed to build relationships and foster trust with your customers. This means that you are able to monetize those relationships at every step of your customer’s life cycle.
From a simple welcome email or series of emails to more complex, segmented and targeted multi-channel onboarding processes, I can help you to:
- Introduce and welcome prospects to your services and information.
- Reduce refunds for your products, and information or subscription services.
- Segment your customers and target each of those customer groups with the right service, using premium services and upgrades where appropriate, and discounts and other incentives only to the correct segment. One size does not fit all; here’s how to do that properly.
- Balance your commerce and content in an unobtrusive way that fosters deeper relationships and maximizes revenue.
- Onboard customers to complex services or systems. This helps to fulfil the marketing promise of your promotions by giving your customers a short path to an initial “quick win”. This has been proven countless times to reduce refunds and increase engagement in many scenarios. COmpanies with as diverse offerings as Software as a Service (SaaS), financial newsletters, information marketing courses and products, farm-to-table food deliveries, and personal beauty products, to name a few, have benefited deeply from my expertise in this area.
By putting in place the right type of communication to influence your existing customers and new prospects, together we can generate significant additional revenue from your existing business, and reduce the time to transform your new prospects into paying customers.
Why not get in touch and begin the discussion with me?