Multichannel Marketing Innovator
David Cross is often described as “a bit of a unicorn” and is known for his rare hybrid grasp of marketing and technology: direct-response copywriting, lifecycle marketing, content marketing, storytelling, and MarTech and AI innovation.
All these operate as a single, integrated unit. Left brain meets right brain. Strategic ideas meet execution. He is as comfortable shaping positioning and writing high-converting copy as he is architecting the technology stack that delivers it.
For over 30 years, David has worked across publishing, fintech, SaaS, legal, complementary healthcare, organic food, and direct-to-consumer markets, with startups and category leaders alike. He served for 17 years as a senior marketing and MarTech consultant to The Agora and many of its businesses, helping grow its online revenue from $17 million to $340 million.
He is an early AI adopter and AI innovator, having developed a wholly AI-generated multilingual children’s podcast, and a multilingual audio insight generator spanning 14 languages, among other AI innovations.
He was one of the few marketers and writers invited to contribute to The Bill Book that was presented to Bill Bonner, the Founder of The Agora, upon his retirement. David has collaborated on projects with teams across more than 40 countries, lived in eight, and appears in the second edition of Tim Ferriss’ The 4-Hour Workweek. He is based in Oregon.
My Services
I offer services in three main areas, although if there is something you or your business needs,
please get in touch because if I am unable to help you I may know of someone who can.
Endorsements
The following are a selection of testimonials from clients and companies with whom I’ve worked.
I have found David’s knowledge and experience unmatched in the industry. Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.
He knows not only what’s working today… but what’s going to work tomorrow. That pioneering, “never resting on his laurels” attitude gives me and my company the edge I’m looking for.
You have been consistently generous to our side in the number of hours you have billed compared to other contractors…they always seem low to me vs what we are getting from you.
We have always been impressed by David’s creativity, and his ability to find multiple marketing approaches. He is an excellent copywriter, always displaying great sensitivity to customer needs, and has helped us greatly with marketing.
Your expertise and the generous and engaging manner with which you share that information is phenomenal. We really could not have done this event without you…And hope we can count on your guidance and participation next year!
David has shown us new ways to bring-in real-time cost data from our paid search campaigns. This creates powerful new reporting for our customer acquisition efforts.
Beyond his many skills and accomplishments, David was an extraordinary leader. His warm personality, coupled with a strong sense of responsibility, created a nurturing environment that fostered collaboration.
Our business would not be where it is today had it not been for your experience at a critical time in our growth. You provided intelligence and resources that led to millions of dollars of revenue, doing so with grace and friendship.
David must appreciate it is not always his turn to address the class!
(My 3rd grade teacher)
David is a superb marketer who never loses touch with the underlying strategies that make any marketing effective, regardless of the marketing medium.
David Cross – fan-damn-tastic. His genius singlehandedly helped us to raise readership and profits by 40% – and fast too! Simply one of the best.
Contact Me
Drop me a short message and let’s speak more about your business.
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