How Can I Help You?
I'm a solid, all-round marketer, with deep experience of many Internet systems. I specialize in these areas of business:
Email remains a personal and highly effective way of communicating with your prospects and customers. I’m an expert in designing email campaigns using autoresponders, one-off email campaigns, and triggered emails based on prospect or customer activity.
Multi Channel Marketing
Finding, understanding, and monetizing your leads and customers must occur where your prospects and customers are naturally gathering. I’m an expert at helping businesses find, convert, and retain customers throughout their lifecycle.
Whether you need to generate an initial “front-end” sale for prospects or leads generate from your acquisition efforts, or wish to convert existing customers to higher value “back end” products or services, I can help. I’ve run many campaigns, including retaining existing customers and reducing refunds… a vital source of lost revenue.
Whether you want to run simple A/B tests in email or on landing pages or more complex multivariate tests; and whether you are testing online only or through a multi-channel approach, I can help you run effective split tests to optimize your conversion rate.
Why Work With Me?
An experienced marketer with unparalleled Internet business experience
multi-channel marketing experience...
online and offline
Hello; I'm David Cross. I am a highly skilled business consultant, with over 27 years of multi-channel, direct response marketing experience (that's 40,000+ hours!) I offer practical help and expertise for your Internet business, from a single marketing campaign, to your entire online business strategy.
I've run Internet startups and I "get" the technical side of Internet business. I've helped small and large companies select their systems for content management, email marketing, e-commerce.
I've trained individuals and teams to better use the available marketing tools, including coaching content writers on writing for SEO and online conversion.
I will work with you to find smart ways to increase your customer engagement, drive sales and signups, and increase your online and offline profitability.
40,000+ hours of multi-channel marketing experience, online and offline
Finding and converting prospects, monetizing and retaining customers
Converting prospects to customers and monetizing existing customers
Helping you test different marketing approaches, including A/B testing, multi-channel split testing, and multivariate testing
Multi Channel Marketer | Internet Business Consultant
Over the last 28 years, I've worked with clients large and small; from corporate giants to small, one-woman businesses, and charities. Industries include everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers... and everything in-between, plus helping to develop effective fundraising campaigns for charities.
I've guided many companies and individuals to success in business, and I've helped them achieve their marketing goals... both online and offline.
When I'm not growing businesses, I'm growing food. I enjoy cooking, music, and farming. I live with my family on a small organic farm close to Portland, Oregon, where I farm our food. Here I am; realizing once again that our soil can be a real slog to walk through when wet!